In recent years, Tenby has been awarded many Blue Flag awards in recognition of its clean beaches and water. In 2011, the North Beach, the Castle Beach and the South Beach all received a Blue Flag Award and Pembrokeshire's beaches received a total of 13 Blue Flag awards, supporting the view that the area is one of the cleanest holiday destinations not just in Wales, but the entire UK.

As Pembrokeshire's main holiday resort, Tenby is proud of its a high standard of beaches, offering plenty of facilities and boasting various environmental awards.